"Within every body there is a soul. That soul is the source of creativity and personality." The brainchild of the next generation of an outerwear legacy, VRY WRM is at the intersection of design and function but built from the inside out. VRY WRM has a distinct visual feel and we wanted to translate that into the online experience. The angled design derives from the VRY WRM logo and evolved as the main visual element within the site design. Besides providing an online shopping experience the website also has a collaboration section where the users can contribute within the product design process.